Tidal has been lagging in sales behind Spotify, Pandora, and basically every other music streaming app out there. Even when the various entertainers decided to attempt to corner the market and purchase shares in the company with the idea that their music would be exclusive to Tidal, there was hope that things wouldn’t get this bad.
And then Tidal decided to drop Rihanna’s album without her knowledge. How does one leak an entire album over a large platform such as Tidal? One doesn’t. Some asshole planned to do this for publicity. The assumption was that any kind of press is better than no press. Or at least that’s what it looks like. Because Tidal isn’t getting any good press right now. Good one leaking ANTI. Time to jump ship Jay and Bey.