There’s lots of different boutiques and online stores that make shopping for gear less of a headache. You can look it up in random Google searches and there’s a decent chance you might find something that catches your eye. But let’s be real, all “men” are not bros and if you’re in need of a fresh wardrobe these are the sites to take a look at:
Asos. For a store that has the initial appeal more towards hipsters, Asos manages to find a nice comfort zone while targeting bearded bros with tats. While there are obvi some wild prints that are heinously overpriced, many of the button-downs and polos, etc., etc., are very reasonably priced and are just as good looking as the quality you’re going to encounter while shelling out a Benjamin or so for one by Rene Lacoste. Like other mentioned boutiques, Asos also has a healthy array of shoes from Nike to Birkenstock to ALDO. If there’s anything you might want to step up come Spring (if it ever gets here), upping your shoe game would be a good start.
Country Club Prep. While the raw physical state of the online site for Country Club Prep may leave a bit to be desired there’s one area where that is certainly not the case; printed pants. There’s plenty of seersucker, plaid, and madras to go around, but the items that happen to be the most unique are the ones that won’t be found at your local Brooks Brothers or Jos. A. Bank. Even better, there are corduroy prints. Get excited dudes! And if you can’t resist the retreads from Vineyard Vines and Southern Proper, then there’s def something there for you too. Just don’t expect to get away with ground-breaking deals. In this case, looking the part also means paying top dollar (regular flops at in the $60 to $70 range).
6pm. So this place is moreso filed under the category of online stores, as it is really a big warehouse for a bunch of different labels. But the quality is there and so are the manufacturers. Where else, besides Black Friday outlets, are you going to find everyday (20%+) savings on Under Armour, Calvin Klein, and O’Neill gear in the same place? If it were just some random thrown-together slightly-more-upscale version of Zappos, then I wouldn’t be that impressed. But there’s plenty of legit stuff here. Can’t say everything is my cup of tea, but for the less fashion-conscious bro looking for neutral-colored cost-effective clothes this is an obvious place to look.
SLSDistributors. If ever there were a plenty imaginable to buy shit that is fashion-forward without paying price for it, then SLS Distributors is the site for you. There’s a real New York/European feel to a lot of featured items. Not much color, but still enough going on that you’re gonna catch some good looks with what you’re wearing. If you’re a guy that can pull off more than just a plaid/flannel and a pair of jeans, then you’re really going to be happy with what you see here. Besides that, as mentioned a couple sentences ago, the prices are insane. Maybe that speaks to the quality or the designers, but unless you’re a label whore and you’re one-nighter every night actually checks the tags before you take your shirt off then it’s not noticeable.
Bonobos. So, if you’re looking for style that’s out of the box you’re prob looking in the wrong place. But if you’re really happy with the consistency of your wardrobe the past 10 months or so and just want brighter colors to lighten up the dark, earthy colors of this past fall and winter, then there’s few better places to look than Bonobos. It’s like going to JCrew except you’re honestly paying a little less (sometimes half the price) and you’re not wearing the exact same V-neck as three other guys at the bar (that happened to me once last year, curse you JCrew!). If looking good isn’t tough, then what these guys are selling should be right your alley.