If you don’t pay attention to social media (and I find that hard to believe), chances are you the most recent ads for Uber celebrating the good work of teachers. Yes, the ad is nice in theory and has good intentions. The problem is that they go about it the wrong way. Instead of offering free rides for teachers, jobs are offered to work for the company on off-hours on weekdays/weekends and during the Summer.
Some people may not take that as a slight at teachers and all they do, but it’s common knowledge that most educators (if not all) are underpaid and overworked. Having several opportunities for jobs is a great thing. Some people don’t even have one job. But many teachers start their mornings early and finish more than a few hours after the kids leave. On top of that, they have hours of planning and review/grading. Having the free time to be social, let alone drive drunk kids around, is not a given.
Given a chance to take a look at this ad campaign, Uber may want to take another look at their approach. Giving opportunities to teachers is nice, but individuals that have a 12-month pay-scale know what they are getting themselves into and paying for life is usually either something they are doing or can figure out with a second job on their own accord. So when you think about the next step in this issue, Uber needs to offer a voucher for $100 worth of free rides rather than the initial $20 for new members.